TITLE

Innovation: A Leadership Essential

AUTHOR(S)
Saloner, Garth
PUB. DATE
January 2011
SOURCE
BizEd;Jan/Feb2011, Vol. 10 Issue 1, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the curriculum for business management courses at the Stanford University, which emphasizes on innovative thinking in the U.S. It cites some of the course's objectives which include the application of financial statements, identify an attractive industry structure and apply holistic approach to market a product. An overview of various innovative solutions is also presented which include affordable designs, biodesign innovation and designing happiness.
ACCESSION #
57663372

 

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