TITLE

HOW EMPLOYEES MAKE COMPANY STRATEGY

AUTHOR(S)
Lovett, Robert E.
PUB. DATE
March 1976
SOURCE
Journal of Business Communication;Spring76, Vol. 13 Issue 3, p33
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article suggests a new approach to the improvement of managerial productivity. It starts with the assumption that little work has been done to study employee perceptions of corporate strategies and the effect of these perceptions on corporate growth. It suggests that there is a need to determine what chance for success a corporate strategy has and that there is a way to map these chances out.
ACCESSION #
5765570

 

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