TITLE

PREDICTING MESSAGE EFFECT IN WRITTEN BUSINESS COMMUNICATIONS: The Need for Theoretical Formulations

AUTHOR(S)
Almaney, Adnan
PUB. DATE
January 1971
SOURCE
Journal of Business Communication;Winter71, Vol. 8 Issue 2, p27
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The business communicator's ability to elicit a certain response from the receiver is intimately connected with his ability to predict reliably the effect of the encoded message. Such prediction requires theoretical formulations to explain the interaction or causal associations among the components of the communication process.
ACCESSION #
5764314

 

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