Zoerner Jr., C. E.; Jameson, C. S. K.
January 1971
Journal of Business Communication;Winter71, Vol. 8 Issue 2, p19
Academic Journal
The intent of the experimental course described here was to involve students actively in discussions of communication theory beyond the elementary level and to allow them to design and perform laboratory experiments to test their hypotheses.


Related Articles

  • An Empirical Assessment of Style: Trained and Untrained Students' Responses. Suchan, James; Dulek, Ronald // Journal of Business Communication;Spring86, Vol. 23 Issue 2, p57 

    This article presents results of a study to determine whether 878 undergraduate students can notice and correctly label stylistic differences between passages. The student sample consisted of two groups: trained (students who had completed a course in business communications) and untrained...

  • Content of the Business Communication Course: An Analysis of Coverage. Wardrope, William J.; Bayless, Marsha L. // Business Communication Quarterly;Dec99, Vol. 62 Issue 4, p33 

    This study examined 229 responses from members of the Association for Business Communication (United States) who rated the importance of 30 business communication concepts. The concepts were divided into six categories: communication theory, written communication, oral communication, employment...

  • The Car Recall Notice. Bergland, Bob // Business Communication Quarterly;Sep97, Vol. 60 Issue 3, p89 

    This articles discusses one of the goals of business writing courses, to help students gain an understanding of the main principles of business writing. The author presents his favorite writing assignment, an educationally effective hands-on exercise that addresses important business writing...

  • COMMUNICATION DIFFICULTIES AS PERCEIVED BY THE ACCOUNTING PROFESSION AND PROFESSORS OF ACCOUNTING. Andrews, J. Douglas; Koester, Robert J. // Journal of Business Communication;Winter79, Vol. 16 Issue 2, p33 

    In an effort to bridge the gap between classroom experience and "real world" activity, the authors developed a survey instrument for measuring the accounting professional's expectations of the newly hired employee's communication skills. After collecting the results of the survey, including...

  • CHARACTERISTIC ORAL AND WRITTEN BUSINESS COMMUNICATION PROBLEMS OF SELECTED MANAGERIAL TRAINEES. Woodcock, Barry E. // Journal of Business Communication;Winter79, Vol. 16 Issue 2, p43 

    This study was an attempt to determine characteristic oral and written business communication problems of selected managerial trainees in the Memphis-Shelby County, Tennessee area and to determine whether the problems defined by these trainees were those recognized by the secretary and immediate...

  • Biotechnology in the Classroom.  // BioPharm International;Oct2002, Vol. 15 Issue 10, p14 

    Advertises several courses offered at the University of California related to biotechnology in Berkeley, California. Business of Biotechnology; Bioscience Essentials for Industry Professionals; Data analysis for Molecular Sequence Analysis.

  • Management Communication in US MBA Programs: The State of the Art. Knight, Melinda // Business Communication Quarterly;Dec99, Vol. 62 Issue 4, p9 

    A study of 32 top-ranked MBA programs suggests that management communication is an important part of professional graduate management education. Eighteen of the schools have required core courses in communication, and two other schools follow an integrated model and also offer electives; another...

  • THE BUSINESS COMMUNICATIONS LABORATORY: A Procedural Method of Teaching. Rudolph, Evan // Journal of Business Communication;Fall72, Vol. 10 Issue 1, p5 

    The author presents several provocative reasons why traditional approaches are no longer applicable in the teaching of Business Communications and suggests a simulation approach which combines the traditional methodology with a newer procedural approach.

  • Nociones de protocolo desde la bibliografía de sus autoridades. Rodríguez, María Luz Álvarez // Revista Latina de Comunicación Social;ene2008, Issue 63, p165 

    The Protocol is a subject that has suffered big changes in the last years in Spain. His presence in the university formation has happened of being a mere anecdote to one more subject to teach in courses of postgraduate courses endorsed by a big social and professional demand. With the purpose of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics