Ford Quick Lane: 1M tire sales

Wilson, Amy
January 2011
Tire Business;1/3/2011, Vol. 28 Issue 20, p1
Trade Publication
The article discusses the business strategy of Ford Motor Co. to increase its Quick Lane vehicle maintenance outlet count and revenue in 2011. The strategy comes in the light of 25 percent increase revenue in 2010 and sale of 1 million plus tires. Don Cape, Ford's Quick Lane national sales, mentions that the network shops won and operated by Ford dealers got boost with influx of new shops. Quick Lane offers various services including routine vehicle maintenance and light repair services.


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