TITLE

THE EFFECT OF MESSAGE TREATMENT ON FEEDBACK IN BUSINESS COMMUNICATION

AUTHOR(S)
Almaney, Adnan
PUB. DATE
March 1972
SOURCE
Journal of Business Communication;Spring72, Vol. 9 Issue 3, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study of audience reception of four kinds of claim adjustment letters shows a significant difference in the reception of negatively and positively treated messages.
ACCESSION #
5761394

 

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