TITLE

THE ELECTRIC KOOL-AID PUBLICATIONS MANAGEMENT ACID TEST

AUTHOR(S)
Briggs, Nelson A.
PUB. DATE
March 1971
SOURCE
Journal of Business Communication;Spring71, Vol. 8 Issue 3, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
One's openness to, and ability to cope with, change are measured by the acid test for publication specialists described here. The winners "innaugurate change to compensate for change." But this article also describes some publication managers who fail the test and become a drain on corporate management investment.
ACCESSION #
5761356

 

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