TITLE

THE COMMUNICATION NEEDS OF BUSINESS EXECUTIVES

AUTHOR(S)
Bennett, James C.
PUB. DATE
March 1971
SOURCE
Journal of Business Communication;Spring71, Vol. 8 Issue 3, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
According to this survey of California executives, the ability to communicate effectively is significant in moving businessmen to top management positions. The executives surveyed believed that a formal course in business communication is essential for adequate preparation for management positions.
ACCESSION #
5761355

 

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