TITLE

A DEAN'S PERCEPTION OF BUSINESS COMMUNICATIONS

AUTHOR(S)
Brannen, Ted R.
PUB. DATE
June 1970
SOURCE
Journal of Business Communication;Summer70, Vol. 7 Issue 4, p35
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article compares perceptions regarding business communication, stating that business school alumni and business managers count communications courses among those that were most useful in learning business skills, while current students and faculty both rate those same courses as the least important. The author states that there are two reasons for this difference, first being that students have a difficult time relating their communications studies with real-life situations, and second, because communication skills need to be learned through memorizing rules and participating in drills. The author also discusses how communications faculty can improve their status and teaching methods.
ACCESSION #
5761329

 

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