TITLE

DETERMINING THE EFFECTS OF ORDER OF PRESENTATION IN SPECIAL REQUEST LETTERS

AUTHOR(S)
Alderson, John W.; Douglas, George H.
PUB. DATE
March 1970
SOURCE
Journal of Business Communication;Spring70, Vol. 7 Issue 3, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on research on the effect of order of presentation in special request letters on the response obtained. The article states that the hypothesis was upheld, which predicted that the order of presentation would not affect the response. The article describes the method of the study, which asked presidents of large corporations to answer a questionnaire and include their name, position, and company. The article explains the use of a chi-square test to display the results of the questionnaire.
ACCESSION #
5761317

 

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