Hay, Robert D.
March 1970
Journal of Business Communication;Spring70, Vol. 7 Issue 3, p13
Academic Journal
The article focuses on the use of modified semantic differential to qualitatively evaluate formal organizational structures such as span of supervision and shared authority. The author discusses the work on semantics by Charles E. Osgood and how to use his concepts in teaching business communication. The article describes creating a semantic differential on shared authority concepts such as centralization, decentralization and span of supervision in order to measure organizational effectiveness.


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