TITLE

MODIFIED SEMANTIC DIFFERENTIALS TO EVALUATE FORMAL ORGANIZATIONAL STRUCTURES

AUTHOR(S)
Hay, Robert D.
PUB. DATE
March 1970
SOURCE
Journal of Business Communication;Spring70, Vol. 7 Issue 3, p13
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of modified semantic differential to qualitatively evaluate formal organizational structures such as span of supervision and shared authority. The author discusses the work on semantics by Charles E. Osgood and how to use his concepts in teaching business communication. The article describes creating a semantic differential on shared authority concepts such as centralization, decentralization and span of supervision in order to measure organizational effectiveness.
ACCESSION #
5761315

 

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