TITLE

SIMULATION and BUSINESS COMMUNICATION

AUTHOR(S)
Bale, Jr., John T.; Coonrad, Harold A.
PUB. DATE
March 1970
SOURCE
Journal of Business Communication;Spring70, Vol. 7 Issue 3, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses ways to motivate students in business writing classes, and comments on the lack of respect that exists regarding the teaching of business writing. The article states that undergraduate business students need a change of attitude and shift in communication behavior, and describes the problems in business writing course structure. The article discusses the use of the management game as a basis for business writing assignments, and gives the results of a survey to decide the effectiveness of the game.
ACCESSION #
5761314

 

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