ESPN Hooks Texas Longhorns Network

Reynolds, Mike
January 2011
Multichannel News;1/24/2011, Vol. 32 Issue 4, p3
The article focuses on the network that will be put up by ESPN for the University of Texas in September 2011. It states that the 24-hour unnamed service will be located in Austin according to the 20-year, 300 million dollars contract between IMG College and the university. It says that the network will present encores of Longhorn gridiron contests, one live football game, and cultural, arts, and academic programs. Meanwhile, focus and brand marketing groups are working on the network name.


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