TITLE

Stressing Checking Accounts

AUTHOR(S)
Birch, Ray
PUB. DATE
January 2011
SOURCE
Credit Union Journal;1/24/2011, Vol. 15 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that credit unions can become better brands and can add enhanced value to their checking accounts by increasing checking account penetration within existing membership, according to Dennis Dollar of Dollar Associates LLC.
ACCESSION #
57545273

 

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