TITLE

Agent Steinberg, The Man Behind The Tiger Woods Brand

PUB. DATE
December 2001
SOURCE
Book Publishing Report;12/10/2001, Vol. 26 Issue 49, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the role of celebrity agent Mark Steinberg on the trademark popularity of products endorsed by golfer Tiger Woods in the United States. Career history of Steinberg; Background for the publishing career of Woods; Efforts of Steinberg for the success of the instructional golf book 'How I Play Golf,' by Woods.
ACCESSION #
5754341

 

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