Predictive Analytics Pose Ethical Dilemmas

Sausner, Rebecca
December 2010
Bank Technology News;Dec2010, Vol. 23 Issue 12, p6
Trade Publication
The article offers the author's views on the concerns for privacy and skirting societal role of commerce being posed by predictive analytics. She says that the prediction is unsettling as companies can anonymously collect users' data for their marketing purpose due to insufficient rules for new uses of data. She adds that the prediction's aim to capitalize on spending is only good for businesses, rather than the society. She also cites the need of using the analytics prior to cultural norms.


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