TITLE

Beta Survey: More Spending Due for Cable Nets

AUTHOR(S)
Lafayette, Jon
PUB. DATE
January 2011
SOURCE
Multichannel News;1/17/2011, Vol. 32 Issue 3, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the survey of Beta Research Corp. among media buyers, which shows that 30% of the respondents are planning to increase spending on cable networks in 2010 as compared to a year ago.
ACCESSION #
57478940

 

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