Reelin' in the Years

Consoli, John
January 2011
Multichannel News;1/17/2011, Vol. 32 Issue 3, p10
Trade Publication
The article offers information on the 55-64 age group of television network audiences that is regarded as a target population for networks as more baby boomers enter the age category. According to Pat McDonough of Nielsen Media Research Inc., as the U.S. population gets older, reaching out to the 55-64 age group will be very critical for advertisers. Sam Armando of Starcom MediaVest Group adds that the older generation of viewers will dictate what television shows will or will not succeed.


Related Articles

  • UPN composes its own 'Bill of Rights'. Lafayette, Jon // Electronic Media;08/09/99, Vol. 18 Issue 32, p4 

    Reports on United Paramount Network's strategy to buy advertisement aimed at Nielsen Media Research diary editors. Network's aim of improving Nielsen's rating of the number of its young male viewers; Complaints on Nielsen's underrating of young male viewers; Misattribution of the ratings of...

  • Online chatter can hook TV viewers -- and advertisers. Howell, Nic // New Media Age;4/22/2010, p02 

    The article discusses the challenge faced by news networks to create programming that accommodate audience interaction.

  • Handling With Care.  // Multichannel News;8/6/2012, Vol. 33 Issue 31, p33 

    The article discusses several shows announced by the television networks for helping the cable viewers with personal crises.

  • Rating the ratings. Hays, Matthew // Canadian Screenwriter;Summer2006, Vol. 8 Issue 3, p22 

    Provides insights on the television program rating system in Canada. Use of electronic tracking devices in determining audience numbers by Nielsen Media Research; Differences in the approach of U.S. and Canadian television networks to ratings; Factors to consider by networks in determining the...

  • Standards in Sight. Bachman, Katy // MediaWeek;7/14/2008, Vol. 18 Issue 27, p8 

    The article reports that Nielsen Media Research Inc. will offer monthly viewership details for out-of-home video networks. Networks that have signed up for this service include the Ideacast health club network, Gas Station TV, and CBS Outernet. Standardized details for these networks are...

  • Buy the Minute. Crupi, Anthony // Brandweek;5/7/2007, Vol. 48 Issue 19, pSR12 

    The article discusses how Nielsen Media Research's minute-by-minute ratings data is expected to play an important role in the 2007 cable upfront. The article explains that many advertising executives are speculative of the accuracy of Nielsen's minute-by-minute ratings data. According to the...

  • 'Anatomy' maintains strong pulse. Kissell, Rick // Daily Variety;5/17/2006, Vol. 291 Issue 33, p5 

    The article reports on the outstanding performance by the television program "Grey's Anatomy" in the Nielsen Ratings chart in the U.S. The medical drama gave ABC its highest-rated Monday in 11 years. The program average a 9.9 rating/22 share in adults 18-49 and 22.5 million viewers overall from...

  • Nielsen Primetime Ratings Report.  // Daily Variety;7/2/2008, Vol. 299 Issue 62, p7 

    Several charts on Nielsen Media Research Inc.'s primetime rating reports including the top shows, the top cable networks and the total television viewers are presented.

  • NBC laps Sunday competition. Gough, Paul J. // Hollywood Reporter -- International Edition;8/17/2004, Vol. 385 Issue 12, p4 

    NBC's primetime Olympics coverage trounced the competition Sunday night, taking each time period. Through Sunday night, NBC Universal's networks have garnered 126 million unique viewers, 11 percent more than watched the first three days of the 2000 Summer Olympics in Sydney. NBC started strong...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics