Reelin' in the Years

Consoli, John
January 2011
Multichannel News;1/17/2011, Vol. 32 Issue 3, p10
Trade Publication
The article offers information on the 55-64 age group of television network audiences that is regarded as a target population for networks as more baby boomers enter the age category. According to Pat McDonough of Nielsen Media Research Inc., as the U.S. population gets older, reaching out to the 55-64 age group will be very critical for advertisers. Sam Armando of Starcom MediaVest Group adds that the older generation of viewers will dictate what television shows will or will not succeed.


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