BCS's Big Winner: ESPN

Reynolds, Mike
January 2011
Multichannel News;1/17/2011, Vol. 32 Issue 3, p6
Trade Publication
The article reports that the cable channel ESPN has notched the biggest and largest audience share through its presentation of the Bowl Championship Series (BCS)'s National Championship Game and the Rose Bowl. According to Nielsen Business Media Inc., the match between Auburn and Oregon aired on January 10, 2011 was viewed by 27.3 million viewers. It adds that the game played a major platform on the ESPN's digital platform as 619,000 viewers watched it through its broadband ESPN3.com.


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