Time Warner Targets 'Cocoons' in L.A

Forkan, Jim
December 2001
Multichannel News;12/10/2001, Vol. 22 Issue 50, p17
Reports the business plan of Time Warner Cable to introduce a direct-mail channel and rate-consolidation campaign offering 400 reasons to stay at home during holidays in Los Angeles, California. Number of channels available to Time Warner subscribers; Proposition of channels from 70 to 100; Aim to have uniformity of scheduling on channels.


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