TITLE

Listen up, Mac: BK aims to reign supreme, orders menu changes

AUTHOR(S)
Zuber, Amy
PUB. DATE
December 2001
SOURCE
Nation's Restaurant News;12/17/2001, Vol. 35 Issue 51, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of the United States' number two burger chain Burger King of offering several new menu items borrowed directly from McDonald's menu. Creation of three products to rival McDonald's most popular sandwiches; Product price; Reason behind the menu overhaul.
ACCESSION #
5746643

 

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