TITLE

Watch How You Market Those Overdraft Programs

AUTHOR(S)
Pry, Carl G.
PUB. DATE
January 2011
SOURCE
ABA Bank Marketing;Jan/Feb2011, Vol. 43 Issue 1, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides tips on how to advertise overdraft programs to customers. These involve the provision of selections and better options, differentiation of the programs from free account features and assurance of customers' knowledge on what they are signing for. It also suggests not to deceive customers, state that their debit card would not work unless they chose to sign in the program and offer better account terms which is a violation to the Dodd-Frank Act.
ACCESSION #
57458542

 

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