Watch How You Market Those Overdraft Programs

Pry, Carl G.
January 2011
ABA Bank Marketing;Jan/Feb2011, Vol. 43 Issue 1, p46
Trade Publication
The article provides tips on how to advertise overdraft programs to customers. These involve the provision of selections and better options, differentiation of the programs from free account features and assurance of customers' knowledge on what they are signing for. It also suggests not to deceive customers, state that their debit card would not work unless they chose to sign in the program and offer better account terms which is a violation to the Dodd-Frank Act.


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