From Detail Man to Healthcare Consultant

January 2011
Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p30
The article presents a learning module for pharmaceutical representatives which discusses the development of the healthcare representative's role in the industry. An overview of the historical growth of pharmaceutical representatives in the U.S. is presented. It notes the training needed by pharmaceutical representatives to practice the profession as well as the affiliation of the Society of Pharmaceutical and Biotech Trainers (SPBT) and Certified Medical Representatives Institute Inc. (CRMI).


Related Articles

  • The Certified Medical Representatives Institute Inc.  // Pharmaceutical Executive;Dec97 Special Issue, Vol. 17, p18 

    Profiles Roanoke, Virginia-based Certified Medical Representatives Institute Inc. Internet address; Number of employees; Company description; Markets served; Major products and services.

  • Receive Credit and Recognition.  // Pharmaceutical Representative;Jun2010, Vol. 40 Issue 6, p27 

    The article profiles the Certified Medical Representatives Institute Inc., an independent non-profit educational organization which provides a curriculum designed to expand and enhance internal pharmaceutical company training and development in a cost-effective manner.

  • A HIGHER Calling. Schwindt, Oriana // Pharmaceutical Representative;Jan2010, Vol. 40 Issue 1, p20 

    The article focuses on the education of pharmacy marketing majors who are planning to go into sales in the U.S. Professor Thani Jambulingam from Saint Joseph's Erivan K. Haub School of Business notes a decline in the number of undergraduates planning to go into sales because they are going into...

  • Tweaking the Model. Moldenhauer, Scott // Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p18 

    The article discusses ways to help sales representatives adapt to the new selling environment in the pharmaceutical industry in the U.S. It discusses the need to enhance the effectiveness of hallway calls by providing salespeople adequate training on how to deliver calls briefly in a way that...

  • Happy Birthday form One 40 Year Old to Another.  // Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p18 

    The article presents a lookback of the Society of Pharmaceutical and Biotech Trainers' (SPBT) 40 years in the pharmaceutical industry in the U.S. It cites that the society was organized in 1971 to address the need for improvement in training of pharmaceutical sales representatives. It presents a...

  • Receive Credit and Recognition.  // Pharmaceutical Representative;Oct2009, Vol. 39 Issue 10, p25 

    The article focuses on the Continuing Education of the "Pharmaceutical Representative" magazine that aims to provide sales personnel in the U.S. with information that are useful in their personal and professional development. The magazine has self-assessment quizzes that sales personnel may...

  • Receive Credit and Recognition.  // Pharmaceutical Representative;Dec2009, Vol. 39 Issue 12, p27 

    The article offers information on the Continuing Education in Pharmaceutical Representative courses in the U.S. which helps representatives in their personal and professional growth. It states the representative having completed the quiz by the Certified Medical Representatives (CMR) Institute...

  • RECEIVE CREDIT AND RECOGNITION.  // Pharmaceutical Representative;Aug2006, Vol. 36 Issue 8, p44 

    The article offers information on how representatives will gain credits and recognition in the Continuing Education program of the "Pharmaceutical Representative" in the U.S. through a series of self-assessment quiz. Furthermore, it discusses the role of the Certified Medical Representatives...

  • The Certified Medical Representatives Institute, Inc.  // Pharmaceutical Executive;Dec2004 Supplement, Vol. 24, p79 

    The article presents information about the Certified Medical Representative Institute Inc. (CMR), a not-for-profit educational institute, founded in 1966. It is dedicated to advancing the healthcare industry through education that builds a better foundation and understanding between and among...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics