TITLE

From Detail Man to Healthcare Consultant

PUB. DATE
January 2011
SOURCE
Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a learning module for pharmaceutical representatives which discusses the development of the healthcare representative's role in the industry. An overview of the historical growth of pharmaceutical representatives in the U.S. is presented. It notes the training needed by pharmaceutical representatives to practice the profession as well as the affiliation of the Society of Pharmaceutical and Biotech Trainers (SPBT) and Certified Medical Representatives Institute Inc. (CRMI).
ACCESSION #
57458371

 

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