Opportunity amid Complexity

Hicks, Cherie
January 2011
Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p23
The article discusses the significance of pharmaceutical representatives in the health care industry. It notes the changes in the industry following the implementation of the Patient Protection and Affordable Care Act (PPACA) which affected the marketing practices of pharmaceutical companies and the entire healthcare delivery system in the U.S. It also discusses various issues including the physician-representative relationship and continuing professional education and training.


Related Articles

  • At Deadline.  // McKnight's Long-Term Care News;Feb2010, Vol. 31 Issue 2, p3 

    The article offers news briefs related to the healthcare industry in the U.S. including the win of Scott Brown in the Senate election, the call of health care groups to drop the Independent Payment Advisory Board proposal and the Centers for Medicare & Medicaid Services list of the...

  • The Coalition for 21st Century Medicine, Amicus Curiae. Lamken, Jeffrey A. // Supreme Court Debates;Sep2013, Vol. 16 Issue 6, p29 

    An excerpt from the the Amicus Curiae Brief for Respondents that was submitted to the U.S. Supreme Court in March 2013, involving the Coalition for 21st Century Medicine, is presented.

  • Hospital Recruitment and Retention: Reflections for the Future. Gray, Robert J. // State Journal (WV);1/31/2014 Hospital Supplement, p20 

    A personal narrative is presented which explores the author's experience of starting his career in the healthcare industry in the U.S. in 1981 and witnessing the evolution of medical care as of February 2014.

  • what you see in the distance. Fromberg, Robert // hfm (Healthcare Financial Management);Apr2013, Vol. 67 Issue 4, p30 

    An introduction is presented in which the editor discusses the emergence of revenue models in the healthcare industry in the U.S.

  • The Inalienable Right. Rock, Robert H. // Directors & Boards;Winter92, Vol. 16 Issue 2, p4 

    The article discusses various reports published within the issue, including one on how both the nation and the corporation can cope with the crisis in the U.S. health care system and another on the valuable insights on both near-term cost-containment initiatives as well as longer-term health...

  • redesigning health care. Fromberg, Robert // hfm (Healthcare Financial Management);Jan2014, Vol. 68 Issue 1, p28 

    An introduction to the journal is presented in which the editor discusses topics related to the health care sector in the U.S.

  • CHARACTERISTICS OF THE LEARNING HEALTH CARE SYSTEM.  // Physician Leadership Journal;Nov/Dec2015, Vol. 2 Issue 6, p14 

    The article features the characteristics of the learning health care system in the U.S. as of November 2015 which include real-time access to knowledge, patient-clinician partnerships, and incentives.

  • Go figure.  // McKnight's Long-Term Care News;Oct2015, Vol. 36 Issue 10, p12 

    Statistics are presented on U.S. medical care including the number of years that the Medicare Advantage Value-Based Insurance Design Model will run, the percentage of senior oncology patients over the age of 80 taking complementary or alternative medicines, and the number of nursing facilities...

  • WASHINGTON UPDATE.  // hfm (Healthcare Financial Management);Dec2010, Vol. 64 Issue 12, p10 

    The article offers updates related to health care industry in the U.S. which include a report from the Agency for Healthcare Research and Quality (AHRQ), the increased Medicaid funding by the Federal Medical Assistance Percentage (FMAP), and the issuance of a work plan for fiscal year 2011...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics