TITLE

Opportunity amid Complexity

AUTHOR(S)
Hicks, Cherie
PUB. DATE
January 2011
SOURCE
Pharmaceutical Representative;Jan2011, Vol. 41 Issue 1, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of pharmaceutical representatives in the health care industry. It notes the changes in the industry following the implementation of the Patient Protection and Affordable Care Act (PPACA) which affected the marketing practices of pharmaceutical companies and the entire healthcare delivery system in the U.S. It also discusses various issues including the physician-representative relationship and continuing professional education and training.
ACCESSION #
57458368

 

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