10 Makeover Tips for Your Newsletter

Luke, Kristen
January 2011
Journal of Financial Planning;Jan/Feb2011 Practice Management Sol, p16
Academic Journal
The article focuses on the different methods to make the newsletter an effective marketing tool for the financial planners and investment advisory firms in the U.S. It has been suggested that blogs should make use of the articles as content for either the print or electronic newsletter. Advisers must create a newsletter for clients, prospects and centers of influence (COI) wherein its content will focus on relationship building for clients. Moreover, the newsletter must have an original content to be able to customize the message to the target audience.


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