Onboard technology triggers training challenge for dealerships

King, Jenny
December 2001
Automotive News;12/3/2001, Vol. 76 Issue 5960, p7T
Trade Publication
Reports the training challenge regarding the onboard technology for dealerships from Schumacher European Ltd. in Scottsdale, Arizona. Time needed by sales representatives to orient customers; Statement regarding the training approach by general manager Kevin Steele; Comment on the approach of the company by education specialist Jerry Lapides.


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