TITLE

Marketing execs will discuss media strategy at congress

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
December 2001
SOURCE
Automotive News;12/3/2001, Vol. 76 Issue 5960, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the discussion of automobile industry marketing executives regarding media strategy at the Automotive News World Congress in the United States. Disappointments of General Motors and Nissan North America Inc. in sales; Infusion of younger attitude to General Motor marketing communication; Restoration of the Nissan light-vehicle image. INSET: Key facts..
ACCESSION #
5745335

 

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