TITLE

Profiting from accountability

AUTHOR(S)
Couldwell, Clive
PUB. DATE
November 2001
SOURCE
Marketing Event;Nov/Dec2001, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on field marketing in Great Britain as of November 2001. Range of activities of field marketers; Advantages of field marketing; Approach of the company Carlson Marketing Group to field marketing. INSET: Case study: Universal/PMI.
ACCESSION #
5741749

 

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