Endless drive for originality

Chadwick, Philip
November 2001
Marketing Event;Nov/Dec2001, p35
Focuses on the design of exhibition stands as of November 2001. Difference between the design of exhibition stands of aviation companies Boeing and BAE Systems according to the company HBM; Approach of the agency Beam in designing the stand of the company Jones Lang LaSalle in the Mipim exhibition; Discussions on designing exhibition stands outside Europe. INSETS: Case study: Beam;Designing outside Europe.


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