TITLE

Endless drive for originality

AUTHOR(S)
Chadwick, Philip
PUB. DATE
November 2001
SOURCE
Marketing Event;Nov/Dec2001, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the design of exhibition stands as of November 2001. Difference between the design of exhibition stands of aviation companies Boeing and BAE Systems according to the company HBM; Approach of the agency Beam in designing the stand of the company Jones Lang LaSalle in the Mipim exhibition; Discussions on designing exhibition stands outside Europe. INSETS: Case study: Beam;Designing outside Europe.
ACCESSION #
5741746

 

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