TITLE

Survive and thrive

PUB. DATE
November 2001
SOURCE
Marketing Event;Nov/Dec2001, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features views of several industry leaders in Great Britain on spending in events and exhibitions as of November 2001. Objectives of exhibitions according to commercial director Simon Horgan; Opinion of consultant John MacLean on businesses during recessions; Discussion of marketing head Sue Hunt on exhibitions and events.
ACCESSION #
5741741

 

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