TITLE

Miller to target Europe youths

PUB. DATE
November 2001
SOURCE
Marketing Event;Nov/Dec2001, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of youth marketing group The Shop Europe by the company Miller Beer International to develop events in European countries during 2002. Targets of campaigns to be held by the marketing group; Aims of the marketing group for the youth market; Information on the marketing group.
ACCESSION #
5741727

 

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