TITLE

REINVENTING INNOVATION

AUTHOR(S)
Kuhlmann, Arkadi
PUB. DATE
May 2010
SOURCE
Ivey Business Journal;May/Jun2010, Vol. 74 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
It's easy and in fact correct to think of innovation as a process. But if a company is to maximize and leverage innovation - to make it stand above the crowd - it must embed innovation in its culture, to make it the default position for how "things are done around here." Innovation must become continuous and engage employees as well as customers. This article is a tall order made manageable for reinventing innovation.
ACCESSION #
57406467

 

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