Predictive Analytics Pose Ethical Dilemmas

Sausner, Rebecca
January 2011
Bank Technology News;Jan2011, Vol. 24 Issue 1, p6
Trade Publication
The article presents the author's views on the use of predictive analytics in the financial industry in the U.S. The author notes that capitalizing propensity to consume ever-more stuff is the aim of predictive analytics in marketing and advertising industry. She stresses that the ethical and unethical usage of analytics should be ponder by the banking industry and its regulators along with the involvement of Federal Trade Commission (FTC) and the Commerce Department.


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