TITLE

Predictive Analytics Pose Ethical Dilemmas

AUTHOR(S)
Sausner, Rebecca
PUB. DATE
January 2011
SOURCE
Bank Technology News;Jan2011, Vol. 24 Issue 1, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on the use of predictive analytics in the financial industry in the U.S. The author notes that capitalizing propensity to consume ever-more stuff is the aim of predictive analytics in marketing and advertising industry. She stresses that the ethical and unethical usage of analytics should be ponder by the banking industry and its regulators along with the involvement of Federal Trade Commission (FTC) and the Commerce Department.
ACCESSION #
57402586

 

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