TITLE

A LEAD-GENERATION TIP-SHEET

AUTHOR(S)
Lerose, Robert
PUB. DATE
December 2010
SOURCE
Folio: The Magazine for Magazine Management;Super Book 2011, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of lead generation promotion for marketing. The purpose of lead generation is to get qualified prospects to identify themselves and not to close the sale. Unlike mail order that makes and closes the sale at one time, lead generation is a multi-step campaign. Lead generation has been shown to work better than expensive mailings filled with inserts.
ACCESSION #
57400259

 

Related Articles

  • The Good, the Bad and the Pretty? Latz, Ayal // Response;Oct2012, Vol. 21 Issue 1, p42 

    The article explores the three options if a return is going to happen from a marketer's perspective. It discusses the significance of a well-thought-out strategy and procedure for dealing returns in reducing returns, lowering costs, and creating revenue source. It suggests to anticipate reasons...

  • 5 steps to effective direct mail. Gupta, Rakesh // Sell!ng;May2003, p13 

    Presents steps to follow for an effective direct mailing. Frequency of mailing; Consideration of campaign quality; Knowledge about the target market.

  • Putting a fresh stamp on direct mail.  // Precision Marketing;12/1/2008, Vol. 20 Issue 21, Special section p13 

    The article provides information on the decreasing use of the direct mail in businesses. Though direct mail has become more and more obsolete not only when it comes to product marketing, but also in the personal way of long distance communication, it is still believed that such form of...

  • SCARE MAIL. Torres, Nichole L. // Entrepreneur;Jan2002, Vol. 30 Issue 1, p94 

    Focuses on direct mail. Value of direct mail as an industry; View of businesspeople toward direct mail as a marketing strategy.

  • Special Delivery: Global Mail Campaigns. Maquire, Mike // Pharmaceutical Executive;Jun2002, Vol. 23 Issue 6, p28 

    Discusses the management of direct mail or any other advertising campaign program. Characteristics of a well planned and executed direct mail campaign; Management of suppliers.

  • Spam is canned but to be fair, it's a load of rubbish. Murray, Iain // Marketing Week;4/8/2004, Vol. 27 Issue 15, p74 

    Comments on the waste and inconvenience caused spam messages in Great Britain. Survey of the Department of Trade and Industry on the menace related to spam messages; Mystery on how the junk mail multiplies; Misdirected recipient of a junk mail; Effect of junk mails on the legitimate direct...

  • LUCKY 13. JOHNSON, GRANT A. // Chief Marketer (Penton Media, Inc.);Dec2010/Jan2011, Vol. 2 Issue 6, p37 

    The article presents tips on how to write winning direct mail copy. It suggests to emphasize to the consumer the compelling reason on why he/she should try one's product. It advises to introduce oneself, one's company and product as reputable in order to establish credibility. The author also...

  • Starting from scratch. Kotas, William A. // Marketing News;9/30/2002, Vol. 36 Issue 20, p16 

    Discusses successful marketing strategies in developing countries. Creation of a database of payment histories for Carsa stores in Peru; Need for better customer retention rates; Success of direct mail techniques.

  • Cold comfort for direct mail. Reed, David // Marketing Week;7/28/2005, Vol. 28 Issue 30, p37 

    Discusses the factors which contributed to the decline in the volume of direct mails. Detection of under-performance of the data industry in providing the right information to consumers; Tendency of some brands to become involved in overmailing; Need of a more sophisticated planning when using...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics