SWOT Analysis

December 2010
Suntory Limited SWOT Analysis;Dec2010, p1
SWOT Analysis
A business analysis of Suntory Group, a holding company with operations in the non-alcoholic and alcoholic beverages, food products and the food services business sectors, is provided, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include diversified store format operations. Weaknesses include a private ownership status. Opportunities for improvement include growing market for bottled water. Threats to the company include growing trade of counterfeit alcohol.


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