SWOT Analysis

December 2010
Borders Group, Inc. SWOT Analysis;Dec2010, p1
SWOT Analysis
A business analysis of Borders Group Inc., a company that owns book, music and movie superstores and mall-based bookstores, is provided, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include diversified product portfolio. Weaknesses include high debt. Opportunities for improvement include growing popularity of eReader and eBooks. Threats to the company include increasing competition and prices.


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