TITLE

SWOT Analysis

PUB. DATE
December 2010
SOURCE
Blue Cross Blue Shield of Massachusetts SWOT Analysis;Dec2010, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Blue Cross and Blue Shield of Massachusetts Inc., a nonprofit health insurance company, is provided, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include established presence in local health insurance market. Weaknesses include claims of improper business practices. Opportunities for improvement include information technology services agreement with IBM. Threats to the company include health care reform and negative publicity.
ACCESSION #
57346482

 

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