TITLE

Want Greater Share? It's Up To 2 Departments

AUTHOR(S)
Bartlett, Michael
PUB. DATE
January 2011
SOURCE
Credit Union Journal;1/10/2011, Vol. 15 Issue 2, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statement of American Credit Union Mortgage Association (ACUMA) chief executive officer (CEO) Bob Dorsa on the need to synchronize a credit union's (CU) marketing and lending departments to achieve greater shares in the U.S.
ACCESSION #
57317451

 

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