SEGS: An Age-Old Strategy Finds New Appeal: ...Banks See Value In Targeting 'SEGs'

Birch, Ray
January 2011
Credit Union Journal;1/10/2011, Vol. 15 Issue 2, p1
Trade Publication
The article reports on the initiative of banks in marketing special perks for employees at businesses in the U.S. It notes that Comerica Bank Inc. has expanded its workplace banking program in order to allow them to reach audiences that they might not have touched while KeyCorp.'s workplace banking program aims to boost its health savings account business. It cites that U.S. Bankcorp has taken over cashiering function by offering employees packages of checking accounts and low-cost loans.


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