TITLE

SEGS: An Age-Old Strategy Finds New Appeal: ...Banks See Value In Targeting 'SEGs'

AUTHOR(S)
Birch, Ray
PUB. DATE
January 2011
SOURCE
Credit Union Journal;1/10/2011, Vol. 15 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the initiative of banks in marketing special perks for employees at businesses in the U.S. It notes that Comerica Bank Inc. has expanded its workplace banking program in order to allow them to reach audiences that they might not have touched while KeyCorp.'s workplace banking program aims to boost its health savings account business. It cites that U.S. Bankcorp has taken over cashiering function by offering employees packages of checking accounts and low-cost loans.
ACCESSION #
57316237

 

Related Articles

  • Idea Bank.  // ABA Bank Marketing;Jun2006, Vol. 38 Issue 5, p8 

    The article presents examples of advertising and other marketing products from financial institutions in the U.S. The banks include KeyBank, The Palmetto Bank and Comerica Bank.

  • Taking the Bank to the Workplace. Garmhausen, Steve // U.S. Banker;Jan2011, Vol. 121 Issue 1, p22 

    The article focuses on workplace banking programs of Comerica Bank Inc. and KeyCorp and other regional banks in the U.S. It says that workplace banking offers free checking accounts and financial planning presentation. According to Robert DeAngelis of KeyCorp, workplace banking has promoted the...

  • Loss for Key; Comerica, SouthTrust Surge. Reilly, Patrick // American Banker;1/17/2002, Vol. 167 Issue 12, p1 

    Reports the decrease in the profit of finance company KeyCorp for the fourth quarter in the U.S. Decision to added millions to the loan-loss reserves of the company; Increase in the nonperforming assets of the company; Growth in the earnings in the net income of Comerica Inc.

  • Loan Woes, Layoffs, Mergers Hit Earnings. American Banker Staff; Reilly, Patrick; Moyer, Liz; Mandaro, Laura; Ring, Niamh // American Banker;4/18/2001, Vol. 166 Issue 74, p1 

    Reports on the profits announced by banking companies in the United States for the first quarter of 2001. Decline in earnings of Bank One Corp.; Acquisition- or restructuring-related charges incurred by FleetBoston Financial and U.S. Bancorp; Failure of Comerica to meet Wall Street expectations.

  • U.S. Bancorp Sets Multi-Tier Marketing Drive to Hispanics. Reilly, Patrick // American Banker;7/26/2001, Vol. 166 Issue 143, p1 

    Reports on U.S. Bancorp's marketing campaign for Hispanic consumers. Hiring of more bilingual employees; Distribution of Spanish-language marketing materials; Efforts to convince more people to trust traditional products such as savings and checking accounts; Financial literacy seminars held by...

  • Local banks join national cyber system. Eckert, Toby // Indianapolis Business Journal;11/4/96, Vol. 17 Issue 33, p21A 

    Reports that the Bank One, Comerica, First Chicago NBD, KeyCorp, and Mellon Bank, all of Indianapolis, Indiana, have teamed up with computer giant International Business Machines Corp. (IBM) to form the Integrion Financial Network. Features and services of the computer banking network.

  • Brighter Credit Picture at Regionals Outshines Many Flaws. Landy, Heather; Monks, Matthew; Horwitz, Jeff // American Banker;1/22/2010, Vol. 175 Issue F303, p1 

    The article reports that several regional U.S. banks including Comerica Inc, KeyCorp, and FifthThird disclosed results for the fourth quarter of 2009 that exceeded expectations. Both KeyCorp and Comerica reported reductions in non-performing assets. Fifth Third lowered its provision for loan...

  • Lenders Sign On For Flint Ink. Phadungchai, Naruth // Bank Loan Report;05/08/2000, Vol. 15 Issue 19, p3 

    Reports on the credit facility launched by administrative agent Bank One with syndication agent Comerica Bank and documentation agent KeyBank, for Flint Ink Corp. Structure of the facility; Uses of the proceeds from the deal; Expected closing of the facility.

  • At Comerica, Key, Poor Top Line Spoils the Bottom Line. Monks, Matthew // American Banker;7/20/2011, Vol. 176 Issue 111, p2 

    The article focuses on the second-quarter 2011 financial performance of U.S. regional banks Comerica and KeyCorp. Financial data is given such as corporate profits at Comerica and KeyCorp which are noted as $96 million and $240 million respectively. The effect of low interest rates and loan...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics