TITLE

Calling matchmakers--the industry needs you

AUTHOR(S)
Hatfield, Colin
PUB. DATE
November 2001
SOURCE
Marketing Event;Nov/Dec2001, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the need for agents in advertising as of November 2001. Reason for the need; Ideas in pooling advertising agencies for companies; Factors to success for agents.
ACCESSION #
5728004

 

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