Calling matchmakers--the industry needs you
- REP report. // SHOOT;11/12/99, Vol. 40 Issue 45, p42
Cites executive appointments at advertising agencies in the United States as of November 12, 1999. Includes Propaganda Films' appointment of Matt Factor as East Coast sales representative; Bryan Greenberg's appointment at the Working Artists Agency for commercial and music video representation;...
- Agency rivalry is destroying client loyalty. Hall, Simon // Precision Marketing;5/30/2003, Vol. 15 Issue 32, p14
Reflects on the state of the marketing industry in 2003. Realization of the slow down of the agency business and an over-supply of agents; Receipt of small profits despite a good business year; Impact of agency rivalry on client loyalty; Possibility that marketing experts move out of the industry.
- It's about time our sector put the spotlight back on account handling. Morley, David // Precision Marketing;9/30/2005, Vol. 17 Issue 48, p14
Comments on the role of account handlers in advertising agencies in Great Britain. Influence in creating new business ideas; Commitment in developing the best solutions for the client; Awareness of category dynamics and competition.
- Marketing certifications a plus. Ott, Karalynn // Advertising Age's Business Marketing;Apr99, Vol. 84 Issue 4, p3
Discusses the benefits for marketers in the United States of having a Certified Trade Show Marketer designation. Requirements for earning marketing certifications; Benefits of certification to those with marketing degrees; Raises, promotions, points in job interviews received by certified...
- Madison Ave. vs. Tinsel Town? Magiera, Marcy; Wells, Melanie; Sloan, Pat // Advertising Age;4/12/1993, Vol. 64 Issue 15, p42
This article reports on the emerging scenarios in the businesses of talent and advertising agencies in the U.S. as of April 1993. Either talent shops and advertising agencies will move forward together, or they will collide. By wresting creative control of the Coca-Cola Classic account from...
- Don't rush to show biz deals. Guarascio, Phil // Advertising Age;3/4/2002, Vol. 73 Issue 9, p36
Discusses the outlook for entertainment marketing, in light of the decision of the Screen Actors Guild to allow advertising agencies to make equity investments in talent agencies. Outlook for advertising deals; Discussion of the talent agency and entertainment agencies; Suggestions concerning...
- Refer Me, A New Me. Apodaca, Jackie // Back Stage West;6/29/2006, Vol. 13 Issue 26, p32
The article presents tips on stage acting. An actress works as a receptionist at a prestigious advertising agency in Boston, Massachusetts. She is a nonunion and trying to get an agent. She would like to ask the talent manager there to give her a referral to a commercial agent, but she is afraid...
- Back to the old school? Simpson, Richard // Precision Marketing;4/5/2002, Vol. 14 Issue 27, p22
Reports on the changes in training practices in the direct marketing industry in Great Britain. Advantage of formal marketing education for direct marketers; Concerns expressed by Ashley Bolser, managing director at Ashley Bolser agency; Several issues on relationship marketing.
- Campaign Annual 2007: Top 10 double acts: George Michaelides and Graham Bednash. // Campaign;12/14/2007, Issue 50, p55
The article features George Michaelides and Graham Bednash that ranked 4th to the Campaign Annual 2007: Top 10 double acts. No more different characters than Michaelides and Bednash would be hard to find. The former is the guru, with often eccentric ideas, the latter buttoned-down and polished....