Promotional Strategies by Small Scale Enterprises (Uttarakhand)

Singh, Gajendra
September 2010
Journal of Marketing & Communication;Sep2010, Vol. 6 Issue 2, p38
Academic Journal
The Development of Business skills to enable the establishment and successful operation of micro and small to medium enterprises constitutes a major priority and pre-requisite for rapid economic growth in India. The word Advertising has its origin from Latin word "Adverto" which means to turn around, Advertising thus denotes the means employed to draw attention towards any object or any purpose. Generally, these industries do not prefer to use advertising as an important promotional tool, moreover, if these industries are using advertisement as their promotional technique then these industries are unable to decide the main advertising objective which can motivate them to use advertisement as their promotional tool and strategy. The paper is to know about the effect of advertising objectives on the performance of small scale entrepreneurship. The primary data of the study will be collected on the basis of questionnaires administered with the sample size of 150 units dealing in various products manufactured under Handicraft, Khadi, & Woolen.


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