TITLE

Creating an Engagement Culture

AUTHOR(S)
ROTH, TOM; LEIMBACH, MICHAEL
PUB. DATE
January 2011
SOURCE
Chief Learning Officer;Jan2011, Vol. 10 Issue 1, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how companies can create a culture of engagement. Engagement involves an emotional commitment by customers or employees to remain loyal to a firm. The author describes five essential traits for an engagement culture including opportunity, personal accountability, inclusion, validation, and community.
ACCESSION #
57264841

 

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