SWOT Analysis

February 2011
Brazil Tourism Report;Q1 2011, Issue 1, p7
Industry Profile
The article presents an analysis of the tourism industry, politics and the economy in Brazil, relative to its strengths, weaknesses, opportunities and threats (SWOT). Brazil boasts of cultural wealth but internal security concerns discourage people from visiting. Brazil's political strength is the government's commitment to market-friendly policies but is threatened by the leftist members of the Partido dos Trabalhadores (PT). Brazil's economic threat is the weak global macroeconomic outlook.


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