Ghafoor, Abdul; Mustafa, Khalid; Zafar, Iqbal; Mushtaq, Khalid
March 2010
Journal of Agricultural Research (03681157);Mar2010, Vol. 48 Issue 1, p105
Academic Journal
Mango, Mangifera indica, is second important fruit crop in Pakistan after citrus. Pakistan stands fourth in the list of mango producing and exporting countries. Although there exists a lot of potential for mango exports from Pakistan but many factors hinder its development that mainly include poor infrastructure, fluctuating production system, high and unpredictable marketing cost, lack of compliance to international standardization, unfavorable government policies and fruitfly infestation. The present study was conducted in the Faculty of Agricultural Economics and Rural Sociology, University of Agriculture, Faisalabad during 2005-06. The objective was to quantify the impact of those factors that affect mango export from Pakistan. Primary data were collected through a survey of 40 mango exporters selected purposively from the list obtained from Pakistan Horticulture Development and Export Board. The information collected from these exporters was thus modeled using double log form of regression analysis. The results showed that education of mango exporters, experience of mango exporters, average purchase price, average marketing cost, average sale price and ISO certificate significantly affected mango exports whereas government policies, fruitfly effect and hot water treatment were found to be non-significant variables. The coefficient of determination was found to be 0.83 and F-value was also found to be significant. The findings suggested that an integrated and holistic approach should be adopted in mango export policy by strengthening domestic base, targeting high priced markets and diversifying mango exports through value addition.


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