Centric Toasts 'Master'

Umstead, R. Thomas
October 2010
Multichannel News;10/11/2010, Vol. 31 Issue 38, p12
The article reports on the move of BET Networks' cable television channel, Centric, to collaborate with Diageo PLC to produce a new reality series highlighting its Smirnoff vodka brand in the U.S. It states that Diageo renders most of the financing and creative input in the new series "Master of the Mix" that features music-mixing competitions. It notes that the series will be hosted by disc jockey (DJ) Kid Capri and hip-hop producer Just Blaze. INSET: TOP TELEPICS.


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