Playboy TV Goes Mainstream

Umstead, R. Thomas
November 2010
Multichannel News;11/29/2010, Vol. 31 Issue 44, p16
The article reports on the first visit of Playboy TV Networks to January's Television Critics Association (TCA) in Pasadena, California. The tour is an opportunity for the premium network to present the mainstream cable networks as Discovery Channel, BET, and HBO. Gary Rosenson, the senior vice president and general manager of domestic TV for Playboy, cites that their shows will have high production values despite of its sexual theme.


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