Angling for Attention

Tanklefsky, David
November 2010
Multichannel News;11/29/2010, Vol. 31 Issue 44, p12
The article reports on the opportunity for a cable and satellite channels to attract bigger audience in the U.S. ESPN's drop of its long-running outdoors shows gave Outdoor Channel Holdings Inc. has grabbed the opportunity to possess the largest potential audience in outdoor. Outside Television has expanded its distribution and occupied the active lifestyle niche and sports.


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