New Tech Shapes Networks' Strategies

October 2010
Multichannel News;10/4/2010, Vol. 31 Issue 37, p16
The article discusses the programming strategy of religious network Inspiration Networks (INSP). It mentions that the network's programming strategy focuses on watching what they can do by using technology and that their strategy is no longer a matter polling viewers. It also notes that the network is the first network subscriber for the Television Essentials services of Rentrak Corp.


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