Creative Leadership

Deiser, Roland
January 2011
Leadership Excellence Essentials;Jan2011, Vol. 28 Issue 1, p18
The article discusses creative leadership. According to the author, creativity has taken center stage because of two trends and five drivers. The trends include the rise of the creative class which also include knowledge workers and the rise of creative competence as a success factor. It also lists the drivers like strategic management is now a creative art, the importance of creativity and intangible asset management is on the rise as product quality as a decisive success factor decreases and creative talent and its management makes the difference.


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