TITLE

Best Leaders, Worst Times

AUTHOR(S)
Thompson, Mark; Tracy, Brian
PUB. DATE
January 2011
SOURCE
Leadership Excellence Essentials;Jan2011, Vol. 28 Issue 1, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on leaders who were able to turn their organizations around at the worst times. The authors argue that many long-lasting organizations were born in bad markets and has lackluster products in the beginning. The authors also suggest that leaders should not be daunted by a challenging economy and fierce competition. It also notes steps to sustain a company like developing a business plan, designing a marketing plan and offering a great product or service.
ACCESSION #
57215966

 

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